About: Stereotypes in consumer behaviour

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Consumer stereotyping is a process of creation of generalizations about consumption objects of members from a particular social category.

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  • Consumer stereotyping is a process of creation of generalizations about consumption objects of members from a particular social category. (en)
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  • Consumer stereotyping is a process of creation of generalizations about consumption objects of members from a particular social category. (en)
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  • Stereotypes in consumer behaviour (en)
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