About: South African Audience Research Foundation

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The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media. It was formerly known as the South African Advertising Research Foundation (following a name change in 2012). It is primarily known for its research surveys AMPS, RAMS and TAMS in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).

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  • The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media. It was formerly known as the South African Advertising Research Foundation (following a name change in 2012). It is primarily known for its research surveys AMPS, RAMS and TAMS in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs). (en)
dbo:foundingDate
  • 1974-12-04 (xsd:date)
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dbo:purpose
  • Direct and publish media audience and product/brand research
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  • 40555568 (xsd:integer)
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  • South African Advertising Research Foundation (en)
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  • 1974-12-04 (xsd:date)
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  • 250 (xsd:integer)
dbp:location
  • Bryanston, Gauteng , South Africa (en)
dbp:name
  • SAARF (en)
dbp:purpose
  • Direct and publish media audience and product/brand research (en)
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  • The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media. It was formerly known as the South African Advertising Research Foundation (following a name change in 2012). It is primarily known for its research surveys AMPS, RAMS and TAMS in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs). (en)
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  • South African Audience Research Foundation (en)
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  • SAARF (en)
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