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- جوليان كابلان (بالإنجليزية: Soren Kaplan) هو كاتب أمريكي، ولد في 27 نوفمبر 1968. (ar)
- Soren Marcus Kaplan (born November 27, 1968) is an author, consultant, and speaker on the subject of innovation and innovation culture in organizations. He is an Affiliate at the Center for Effective Organizations at the University of Southern California's Marshall School of Business, founder of the consulting firm InnovationPoint, and is a columnist for the Innovate column of Inc. Magazine. Kaplan's first book, Leapfrogging, received Best Leadership Book by the Axiom Book Awards. His second book, The Invisible Advantage, was awarded Best General Business Book by the International Book Awards. In 2013, the Wall Street Journal revealed that Kaplan had paid ResultSource a fee of $20–30,000 to promote his first book, Leapfrogging, and bought 2,500 copies himself at a cost of $55,000. The book entered the Journal's best-seller list for business books and then "the following week ...plunged 99% and it fell off the list". Following this article, Kaplan became the first bestselling business author to publicly share details of how the book publishing industry has become increasingly reliant on pre-sales of books to influence the New York Times and Wall Street Journal's bestseller lists. Jeff Bercovici reported in Forbes that Kaplan shared his reservations about marketing his book using this strategy, quoting Kaplan as saying "It's no wonder few people in the industry want to talk about bestseller campaigns. Put bluntly, they allow people with enough money, contacts, and know-how to buy their way onto bestseller lists." In addition to critiquing the publishing industry, Kaplan has since critiqued other industries’ business models including management consulting, media, and healthcare. (en)
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- جوليان كابلان (بالإنجليزية: Soren Kaplan) هو كاتب أمريكي، ولد في 27 نوفمبر 1968. (ar)
- Soren Marcus Kaplan (born November 27, 1968) is an author, consultant, and speaker on the subject of innovation and innovation culture in organizations. He is an Affiliate at the Center for Effective Organizations at the University of Southern California's Marshall School of Business, founder of the consulting firm InnovationPoint, and is a columnist for the Innovate column of Inc. Magazine. Kaplan's first book, Leapfrogging, received Best Leadership Book by the Axiom Book Awards. His second book, The Invisible Advantage, was awarded Best General Business Book by the International Book Awards. (en)
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