Social firm is the British term for a work integration social enterprise (WISE), a business created to employ people who have a disability or are otherwise disadvantaged in the labour market. Its commercial and production activities are undertaken in the context of a social mission, with profits going back into the company to further its goals. A significant number of the employees of social firms will be people with a disability or disadvantage, including mental health issues. The firms grew out of disillusionment with mainstream businesses, and the failure to recognise or enable everyone's potential. All workers are paid a market-rate wage or salary appropriate to the work. All employees are intended to have the same employment opportunities, rights and obligations.
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