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A smoke test is a method for determining if there is sufficient customer demand for a given value proposition of a product or service to justify building the actual product or service. This is commonly a one-page website which describes the product and asks the visitor to sign up to the product or service before the product or service is actually available. The customer is unaware that the product or service does not yet exist but must give some form of payment in order to get access.

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dbo:abstract
  • A smoke test is a method for determining if there is sufficient customer demand for a given value proposition of a product or service to justify building the actual product or service. This is commonly a one-page website which describes the product and asks the visitor to sign up to the product or service before the product or service is actually available. The customer is unaware that the product or service does not yet exist but must give some form of payment in order to get access. Payment may be done via cash, cash equivalent, time/attention, or simply data as in the case of requesting an email address to sign up. (en)
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  • A smoke test is a method for determining if there is sufficient customer demand for a given value proposition of a product or service to justify building the actual product or service. This is commonly a one-page website which describes the product and asks the visitor to sign up to the product or service before the product or service is actually available. The customer is unaware that the product or service does not yet exist but must give some form of payment in order to get access. (en)
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  • Smoke testing (lean startup) (en)
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