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Shoulder programming is a type of pre-event and post-event broadcast programming as a companion to live sporting events. This type of programming may be multi-platform and include both television and radio programs. Due to exclusive content or access, it may be included in a broadcast rights package for a particular sport or event. The purpose is to expand revenue opportunities through radio or television advertising or increased exposure to a pay-per-view event.

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  • Shoulder programming is a type of pre-event and post-event broadcast programming as a companion to live sporting events. This type of programming may be multi-platform and include both television and radio programs. Due to exclusive content or access, it may be included in a broadcast rights package for a particular sport or event. The purpose is to expand revenue opportunities through radio or television advertising or increased exposure to a pay-per-view event. (en)
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  • Shoulder programming is a type of pre-event and post-event broadcast programming as a companion to live sporting events. This type of programming may be multi-platform and include both television and radio programs. Due to exclusive content or access, it may be included in a broadcast rights package for a particular sport or event. The purpose is to expand revenue opportunities through radio or television advertising or increased exposure to a pay-per-view event. (en)
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  • Shoulder programming (en)
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