About: Self-fashioning

Self-fashioning, a term introduced in Stephen Greenblatt's 1980 book, Renaissance Self-Fashioning: from More to Shakespeare, refers to the process of constructing one's identity and public persona to reflect a set of cultural standards or social codes. Greenblatt described the process in the Renaissance era where a noble man was instructed to dress in the finest clothing he could afford, to be well versed and educated in art, literature, sport, and other culturally determined noble exercises, and to generally comport himself in a self-conscious manner. A concern for one's outwardly projected image was reflected in the portraiture of the era.