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- Risk Everything is an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy. The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs. This campaign emphasizes the mantra of "risk everything" – taking every dangerous life-or-death chance to succeed and outshine your rivals. (en)
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- 7353 (xsd:nonNegativeInteger)
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- The Risk Everything campaign symbol (en)
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- English/multi-language (en)
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- Television, print, hoarding, online (en)
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- During the 2014 FIFA World Cup (en)
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- nike.com/riskeverything (en)
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- Risk Everything is an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy. The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs. This campaign emphasizes the mantra of "risk everything" – taking every dangerous life-or-death chance to succeed and outshine your rivals. (en)
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