Rajesh Shukla (born 1 August 1965) is an Indian researcher, author and applied statistician. His major area of work is the Indian Consumer landscape and citizens’ environment. Shukla has served as the Director for NCAER-Centre for Macro Consumer Research and is a visiting professor at Institute for Human Development (IHD), India. He is currently serving as the Managing Director & CEO of People Research on India's consumer economy (PRICE, branded as ICE 3600), an independent not-for-profit ‘think-tank’ cum ‘fact-tank’, engaged in identifying data gaps, collecting, building and disseminating seminal knowledge and insights into India's Citizens’ Environment and Consumer Economy.
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