RRRecords is a record label and used and new record shop based in Lowell, Massachusetts. RRRecords was the first American record label to publish underground "noise music" in the early 1980s, and published the first American vinyl by Merzbow, Masonna, The Hanatarash, Violent Onsen Geisha, and various other artists. In its first 20 years, RRR has issued hundreds of releases. The label's owner, Ron Lessard, is a tireless supporter of new artists, and created several sub-labels and series to specifically highlight unknown and underground musicians.