| dbo:abstract
|
- Public Relations is a management function and is an art and science of managing communication strategically and effectively for a desired outcome. Public Relations is not a subset to any other knowledge vertical as often construed as a subset to marketing, advertising, or corporate communication. PR encompasses every aspect of communication for an organisation to achieve a particular goal or result through a very humane holistic approach to understand various groups of people. Public Relations or PR is not everyone's domain though each and everyone within an organisation is responsible to protect the organisational reputation, by maintaining rapport and building understanding with diverse groups of people, who are called 'publics' who are directly or indirectly engaged with the organisation. The term 'public' in public relations is also often equated with general public, whereas it stands for the groups of people, both internal and external, who interact with the organisation. The practice also helps individuals, celebrities, authors, and other professionals, to streamling and deploy various communication tactics to build their reputation in their chosen niche. As a strategic management function, public relations strength rests on the body of communication theories and knowledge, specialised skill sets, supported and reviewed by peer groups organised under various professional bodies, and with its own set of ethics and high level of professional integrity. Though PR as a profession is believed to have evolved in the 1920s in US, India has a rich tradition of its practice from the hoary past. The first manual of public relations practice for a king delineating strategies for governance of state by a king, was written by Chanakya in 375BC in the form of Arthshastra, There are numerous other historical examples and records of effective communication strategies that various people used over the centuries in one form or the other. (en)
|
