About: Programmatic Commerce

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Programmatic Commerce is the phenomenon where consumers and businesses allow purchase decisions to be made on their behalf by connected devices based on pre-programmed parameters and learned preferences. It was brought to The Netherlands by Rein Bird. This has been driven by therise of the Internet of Things and smart devices.

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  • Programmatic Commerce is the phenomenon where consumers and businesses allow purchase decisions to be made on their behalf by connected devices based on pre-programmed parameters and learned preferences. It was brought to The Netherlands by Rein Bird. This has been driven by therise of the Internet of Things and smart devices. (en)
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  • Programmatic Commerce is the phenomenon where consumers and businesses allow purchase decisions to be made on their behalf by connected devices based on pre-programmed parameters and learned preferences. It was brought to The Netherlands by Rein Bird. This has been driven by therise of the Internet of Things and smart devices. (en)
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  • Programmatic Commerce (en)
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