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- Present Shock: When Everything Happens Now is a non-fiction work written by Douglas Rushkoff and published in 2013. The book introduces the concept of present shock, a state of anxiety in which people all live with as they try to keep up with the ever-increasing speed and immediacy of time. The instantaneous nature of digital technology has shaped the way humanity perceives and deals with time. According to Rushkoff, rather than focusing on building a better future, society is primarily concerned with building a worthwhile present. Rushkoff addresses brands, pop culture, news outlets and political movements, with particular attention to the post-Y2K era, in an attempt to explain the effects of presentism on modern humanity. Present Shock is considered by some critics to be a contemporary variant of Alvin Toffler’s 1970s work, Future Shock, which suggested consequences of “too much change in too short a period of time.” According to Janet Maslin, whereas Toffler's take on the subject is more alarmist, Rushkoff takes an analytical approach to the perception of time. (en)
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- Present Shock: When Everything Happens Now (en)
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- Present Shock: When Everything Happens Now is a non-fiction work written by Douglas Rushkoff and published in 2013. The book introduces the concept of present shock, a state of anxiety in which people all live with as they try to keep up with the ever-increasing speed and immediacy of time. The instantaneous nature of digital technology has shaped the way humanity perceives and deals with time. According to Rushkoff, rather than focusing on building a better future, society is primarily concerned with building a worthwhile present. Rushkoff addresses brands, pop culture, news outlets and political movements, with particular attention to the post-Y2K era, in an attempt to explain the effects of presentism on modern humanity. (en)
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- Present Shock: When Everything Happens Now (en)
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- Present Shock: When Everything Happens Now (en)
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