About: Personal style blogger

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A personal style (or fashion) blogger is an individual who manages an online platform that covers several aspects of fashion. These blogs, often produced independently, post pictures of the blogger to show their outfits and lifestyle to a number of followers. They influence consumer taste and preferences, often functioning as an intermediary between businesses and consumer. From a company perspective, the blogger is perceived as a promotional tool. From the consumer side, high-reputation bloggers are considered opinion leaders. This often results in material benefits, rewards, branded fashion clothing and paid sponsorship, as well as status in the field of fashion.

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  • A personal style (or fashion) blogger is an individual who manages an online platform that covers several aspects of fashion. These blogs, often produced independently, post pictures of the blogger to show their outfits and lifestyle to a number of followers. They influence consumer taste and preferences, often functioning as an intermediary between businesses and consumer. From a company perspective, the blogger is perceived as a promotional tool. From the consumer side, high-reputation bloggers are considered opinion leaders. This often results in material benefits, rewards, branded fashion clothing and paid sponsorship, as well as status in the field of fashion. (en)
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  • A personal style (or fashion) blogger is an individual who manages an online platform that covers several aspects of fashion. These blogs, often produced independently, post pictures of the blogger to show their outfits and lifestyle to a number of followers. They influence consumer taste and preferences, often functioning as an intermediary between businesses and consumer. From a company perspective, the blogger is perceived as a promotional tool. From the consumer side, high-reputation bloggers are considered opinion leaders. This often results in material benefits, rewards, branded fashion clothing and paid sponsorship, as well as status in the field of fashion. (en)
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  • Personal style blogger (en)
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