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Optimal distinctiveness is a social psychological theory seeking to understand ingroup–outgroup differences. It asserts that individuals desire to attain an optimal balance of inclusion and distinctiveness within and between social groups and situations These two motives are in constant opposition with each other; when there is too much of one motive, the other must increase in order to counterbalance it and vice versa. The theory of optimal distinctiveness was first proposed by Dr. Marilynn B. Brewer in 1991 and extensively reviewed in 2010 by Drs. , , and Marilynn Brewer.

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  • Optimal distinctiveness is a social psychological theory seeking to understand ingroup–outgroup differences. It asserts that individuals desire to attain an optimal balance of inclusion and distinctiveness within and between social groups and situations These two motives are in constant opposition with each other; when there is too much of one motive, the other must increase in order to counterbalance it and vice versa. The theory of optimal distinctiveness was first proposed by Dr. Marilynn B. Brewer in 1991 and extensively reviewed in 2010 by Drs. , , and Marilynn Brewer. (en)
  • La théorie de la distinction optimale est une théorie en psychologie sociale cherchant à comprendre comment le positionnement se caractérise à l'extérieur et à l'intérieur d'un groupe. Elle affirme que les individus cherchent à trouver un équilibre entre l'identification et la différenciation, à l'intérieur d'un groupe et entre groupes sociaux eux-mêmes (Brewer, 2003). Ces deux tendances sont toujours en opposition l'une de l'autre, quand l'une est trop importante, l'autre doit baisser en conséquence pour compenser et inversement (Brewer, 1991). La théorie de la distinction optimale a été proposée pour la première fois par (en) en 1991. (fr)
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  • Optimal distinctiveness is a social psychological theory seeking to understand ingroup–outgroup differences. It asserts that individuals desire to attain an optimal balance of inclusion and distinctiveness within and between social groups and situations These two motives are in constant opposition with each other; when there is too much of one motive, the other must increase in order to counterbalance it and vice versa. The theory of optimal distinctiveness was first proposed by Dr. Marilynn B. Brewer in 1991 and extensively reviewed in 2010 by Drs. , , and Marilynn Brewer. (en)
  • La théorie de la distinction optimale est une théorie en psychologie sociale cherchant à comprendre comment le positionnement se caractérise à l'extérieur et à l'intérieur d'un groupe. Elle affirme que les individus cherchent à trouver un équilibre entre l'identification et la différenciation, à l'intérieur d'un groupe et entre groupes sociaux eux-mêmes (Brewer, 2003). (fr)
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  • Théorie de la distinction optimale (fr)
  • Optimal distinctiveness theory (en)
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