No More Page 3 was a campaign that ran in the United Kingdom from 2012 to 2015, aimed at convincing the owners and editors of The Sun to cease publishing images of topless glamour models on Page 3, which it had done since 1970. Started by Lucy-Anne Holmes in August 2012, the campaign represented Page 3 as an outdated, sexist tradition that demeaned girls and women. The campaign collected over 240,000 signatures on an online petition and gained support from over 140 MPs, a number of trade unions, over 30 universities, and many charities and advocacy groups.