Niagara Automobile Company was an American automobile manufacturer in Buffalo, New York in 1915 and 1916. Other American automobile manufacturers that used the brand name Niagara were Niagara Automobile Company (1901) and Niagara Motor Vehicle Company, both of which had minimal, if any production. Wilson Automobile Company, used the brand Niagara and Niagara Motor Car Corporation called their automobile Lad's Car.