About: Multivariate landing page optimization

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Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations. Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and market research surveys.

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  • Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations. The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc. in 1998 as a simulation/demonstration project for LEGO. MVLPO did not become a mainstream approach until 2003 or 2004. Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and market research surveys. (en)
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  • Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations. Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and market research surveys. (en)
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  • Multivariate landing page optimization (en)
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