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Mr Freedom was a clothing boutique in London which sold fashion by a number of young designers commissioned by the owner, Tommy Roberts, the designer who defined the look of Swinging London and his partner, Trevor Myles. Celebrities such as Freddie Mercury and Didi Kempot wore designs from the shop which was at 430 King's Road in Chelsea, London from 1969–70 and then at 20 Kensington Church Street in Kensington 1945.