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- Moto-Ski was a snowmobile brand. Moto Skis were first manufactured in 1963 by Les industries Bouchard. Les Industries Bouchard began manufacturing Moto-Ski snowmobiles in 1962, and the orange machines from the south bank of the St. Lawrence River earned a reputation for durability. The famous “Tougher Seven Ways” ad campaign enhanced that reputation with commercials that featured a Moto-Ski on a roller coaster and another one bouncing along a bone-dry rocky creek bed. By the time the 1971 sales season was over, Moto-Ski was the second best-selling brand in Canada and third best in the world. But financial complications led to its acquisition by Bombardier early in calendar year 1971. However, big yellow decided to operate Moto-Ski as a separate division that would stand on its own in the increasingly turbulent snowmobile industry. The Moto-Ski company of La Pocatière, Québec, Canada was purchased in 1971 by Bombardier. The last year of production was 1985. (en)
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- Moto-Ski was a snowmobile brand. Moto Skis were first manufactured in 1963 by Les industries Bouchard. Les Industries Bouchard began manufacturing Moto-Ski snowmobiles in 1962, and the orange machines from the south bank of the St. Lawrence River earned a reputation for durability. The Moto-Ski company of La Pocatière, Québec, Canada was purchased in 1971 by Bombardier. The last year of production was 1985. (en)
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