Miss Malaya 1954, was held on 28 June 1954 at the Capitol Theatre, Singapore. 21 candidates from across Malaya and Singapore and 3 candidates from Sarawak participated in this year's competition. Most of the candidates were nominated by various organisations such as Qantas Boac, Fortune Advertising Ltd., Robinson and Co. Ltd., Malayan Airways, Shewan Tomes and more but individual entries were also welcomed to compete in the pageant. The prizes of the pageant were a free trip to America, a trip to Hong Kong, and a trip either to Penang or Singapore.
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