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Metro is a sans-serif typeface family created by William Addison Dwiggins and released by the American Mergenthaler Linotype Company from 1929 onwards. Metro was Dwiggins's first typeface, which he created at the age of 49 after establishing himself as one of the pre-eminent lettering artists and book designers of the early 20th century. In 1928, Dwiggins wrote Layout in Advertising, in which he criticized the lack of "good" sans-serif types available. Harry L. Gage, assistant director of typography at Linotype, reviewed the book, and in 1929 he offered to hire Dwiggins to design the "good" sans-serif he felt was lacking. Dwiggins was brought in as a consultant and quickly established a rapport with Chauncey H. Griffith, the company's head of type design, who would manage the production of

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  • Metro is a sans-serif typeface family created by William Addison Dwiggins and released by the American Mergenthaler Linotype Company from 1929 onwards. Metro was Dwiggins's first typeface, which he created at the age of 49 after establishing himself as one of the pre-eminent lettering artists and book designers of the early 20th century. In 1928, Dwiggins wrote Layout in Advertising, in which he criticized the lack of "good" sans-serif types available. Harry L. Gage, assistant director of typography at Linotype, reviewed the book, and in 1929 he offered to hire Dwiggins to design the "good" sans-serif he felt was lacking. Dwiggins was brought in as a consultant and quickly established a rapport with Chauncey H. Griffith, the company's head of type design, who would manage the production of all his typefaces for the rest of his career. Metro was inspired by a wave of new "geometric" sans-serif designs such as Futura, which had attracted attention for their basis on simple geometric shapes like circles and straight lines, rather than on the traditional 'grotesque' style of sans-serifs such as Franklin Gothic. While his opinion of these new designs was less negative, Dwiggins was unsatisfied with the lowercase in existing geometric typefaces and decided to create a font with breaks from pure geometry that could make it more interesting to read. In the midst of the geometric vogue, however, his approach proved less popular than hoped, and the typeface was redesigned several years later to more closely resemble the popular Futura. Several digital revivals in recent years have returned to Dwiggins's original designs or offered them as alternates. (en)
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  • Geometric 415 (en)
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  • Metro (en)
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  • 1929 (xsd:integer)
  • 1931 (xsd:integer)
  • 1932 (xsd:integer)
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dbp:variations
  • Metro Nova (en)
  • Chronicle Metro (en)
  • Metro Office (en)
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  • Metro is a sans-serif typeface family created by William Addison Dwiggins and released by the American Mergenthaler Linotype Company from 1929 onwards. Metro was Dwiggins's first typeface, which he created at the age of 49 after establishing himself as one of the pre-eminent lettering artists and book designers of the early 20th century. In 1928, Dwiggins wrote Layout in Advertising, in which he criticized the lack of "good" sans-serif types available. Harry L. Gage, assistant director of typography at Linotype, reviewed the book, and in 1929 he offered to hire Dwiggins to design the "good" sans-serif he felt was lacking. Dwiggins was brought in as a consultant and quickly established a rapport with Chauncey H. Griffith, the company's head of type design, who would manage the production of (en)
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  • Metro (typeface) (en)
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