About: Marketing experimentation

An Entity of Type: software, from Named Graph: http://dbpedia.org, within Data Space: dbpedia.org

Marketing experimentation is a research method which can be defined as "the act of conducting such an investigation or test". It is testing a market that is segmented to discover new opportunities for organisations. By controlling conditions in an experiment, organisations will record and make decisions based on consumer behaviour. Marketing experimentation is commonly used to find the best method for maximizing revenues through the acquisition of new customers. For example; two groups of customers are exposed to different advertising (test). How did consumers react to advertising compared to the other group? (measurable). Did the advertising increase sales for each group? (result).

Property Value
dbo:abstract
  • Marketing experimentation is a research method which can be defined as "the act of conducting such an investigation or test". It is testing a market that is segmented to discover new opportunities for organisations. By controlling conditions in an experiment, organisations will record and make decisions based on consumer behaviour. Marketing experimentation is commonly used to find the best method for maximizing revenues through the acquisition of new customers. For example; two groups of customers are exposed to different advertising (test). How did consumers react to advertising compared to the other group? (measurable). Did the advertising increase sales for each group? (result). (en)
dbo:wikiPageExternalLink
dbo:wikiPageID
  • 3294382 (xsd:integer)
dbo:wikiPageLength
  • 11212 (xsd:nonNegativeInteger)
dbo:wikiPageRevisionID
  • 1122725749 (xsd:integer)
dbo:wikiPageWikiLink
dbp:wikiPageUsesTemplate
dcterms:subject
gold:hypernym
rdf:type
rdfs:comment
  • Marketing experimentation is a research method which can be defined as "the act of conducting such an investigation or test". It is testing a market that is segmented to discover new opportunities for organisations. By controlling conditions in an experiment, organisations will record and make decisions based on consumer behaviour. Marketing experimentation is commonly used to find the best method for maximizing revenues through the acquisition of new customers. For example; two groups of customers are exposed to different advertising (test). How did consumers react to advertising compared to the other group? (measurable). Did the advertising increase sales for each group? (result). (en)
rdfs:label
  • Marketing experimentation (en)
owl:sameAs
prov:wasDerivedFrom
foaf:isPrimaryTopicOf
is dbo:wikiPageWikiLink of
is foaf:primaryTopic of
Powered by OpenLink Virtuoso    This material is Open Knowledge     W3C Semantic Web Technology     This material is Open Knowledge    Valid XHTML + RDFa
This content was extracted from Wikipedia and is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License