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- The MTV EXIT (End Exploitation and Trafficking) campaign is a multimedia initiative produced by MTV EXIT Foundation (formerly known as the MTV Europe Foundation) to raise awareness and increase prevention of human trafficking and modern slavery. The MTV EXIT Foundation was co-founded by Tom Ehr and Simon Goff The MTV EXIT Foundation is a registered UK charity launched by MTV Networks Europe in 2003 to use the power and influence of MTV's brand and broadcasting network to educate young people about the social issues affecting their lives. The main elements of MTV EXIT's campaign include: 1.
* On Air; the production and broadcast of both dedicated and peripheral campaign exposure. 2.
* On the Ground; awareness-raising events including large-scale concerts, youth sessions, roadshow events and community screenings. 3.
* Online; production and maintenance of a multi-language, youth-oriented awareness and prevention website. In June 2004, MTV EXIT Foundation and Sida (Swedish International Development Cooperation Agency) joined in an alliance to combat trafficking in women for sexual exploitation in Europe. The campaign was branded as MTV EXIT, and launched in July 2004 at the EXIT Festival in Novi Sad, Serbia & Montenegro. In 2007, MTV EXIT expanded across MTV's channels in Asia and the Pacific in partnership with USAID, AusAID, Walk Free, and ASEAN. The campaign features similar elements to the European initiative. MTV EXIT in Asia and the Pacific is focusing on three major forms of trafficking in Asia and the Pacific: sex trafficking and forced prostitution, labour trafficking, and forced domestic servitude. Also, due to the complexities of trafficking and the differences found geographically, the campaign is split into two regions: Asia-Pacific and South Asia. Taking into consideration all outputs of MTV EXIT including their partnerships with over 50 anti-trafficking NGOs across Europe and Asia, the alliance has directly reached an estimated 7.5 million people through television, events, and the Internet, and countless more through additional media coverage generated. (en)
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