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Lillian Eichler Watson (1901/1902 – June 25, 1979) was an American advertising copywriter and author of bestselling books of etiquette. Her first Book of Etiquette, published in 1921 and for which she created the advertising campaign Again She Orders..."A Chicken Salad, Please", was an immediate bestseller and was followed by several updated volumes and numerous other books. Many of Eichler's ad campaigns targeted social anxiety.

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dbo:abstract
  • Η Λίλιαν Άιχλερ Γουάτσον (Lillian Eichler Watson ; 1901/1902 - 25 Ιουνίου 1979) ήταν Αμερικανίδα διαφημίστρια, επιμελήτρια και συγγραφέας βιβλίων δεοντολογίας, που έγιναν best-seller. Το πρώτο Βιβλίο Δεοντολογίας, που κυκλοφόρησε το 1921 και χάρη στο οποίο δημιούργησε την διαφημιστική εκστρατεία Αυτή Παραγγέλνει Ξανά ... "Μια Σαλάτα Κοτόπουλου, Παρακαλώ", έγινε αμέσως best-seller και μετά ακολούθησαν αρκετές ενημερωμένες συνέχειες και πολλά άλλα βιβλία. (el)
  • Lillian Eichler Watson (1901/1902-25 de junio de 1979) fue una redactora publicitaria y autora de libros de etiqueta de superventas estadounidense. Su primer Book of Etiquette, publicado en 1921 y para el que creó la campaña publicitaria «De nuevo pide... 'Una ensalada de pollo, por favor'», fue un éxito de ventas inmediato y fue seguido por varios volúmenes actualizados y muchos otros libros. (es)
  • Lillian Eichler Watson (1901/1902 – June 25, 1979) was an American advertising copywriter and author of bestselling books of etiquette. Her first Book of Etiquette, published in 1921 and for which she created the advertising campaign Again She Orders..."A Chicken Salad, Please", was an immediate bestseller and was followed by several updated volumes and numerous other books. Many of Eichler's ad campaigns targeted social anxiety. (en)
dbo:activeYearsEndYear
  • 1970-01-01 (xsd:gYear)
dbo:activeYearsStartYear
  • 1919-01-01 (xsd:gYear)
dbo:birthName
  • Lillian Eichler (en)
dbo:birthYear
  • 1901-01-01 (xsd:gYear)
dbo:deathDate
  • 1979-06-25 (xsd:date)
dbo:deathYear
  • 1979-01-01 (xsd:gYear)
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dbp:author
  • Lillian Eichler (en)
dbp:birthDate
  • 1901 (xsd:integer)
dbp:birthName
  • Lillian Eichler (en)
dbp:birthPlace
  • New York City, U.S. (en)
dbp:children
  • 2 (xsd:integer)
dbp:deathDate
  • 1979-06-25 (xsd:date)
dbp:deathPlace
  • Los Angeles, California, U.S. (en)
dbp:name
  • Lillian Eichler Watson (en)
dbp:occupation
  • Author and advertising copywriter (en)
dbp:spouse
  • Dr. Tobias Watson MD (en)
dbp:text
  • If you were a guest at dinner and you overturned a cup of coffee, what would you do? Would you turn to the hostess and say, 'I beg your pardon'? Would you offer your apologies to the entire cmpany? Would you ignore the incident completely? Which is the correct thing to do? (en)
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  • 1919 (xsd:integer)
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  • Η Λίλιαν Άιχλερ Γουάτσον (Lillian Eichler Watson ; 1901/1902 - 25 Ιουνίου 1979) ήταν Αμερικανίδα διαφημίστρια, επιμελήτρια και συγγραφέας βιβλίων δεοντολογίας, που έγιναν best-seller. Το πρώτο Βιβλίο Δεοντολογίας, που κυκλοφόρησε το 1921 και χάρη στο οποίο δημιούργησε την διαφημιστική εκστρατεία Αυτή Παραγγέλνει Ξανά ... "Μια Σαλάτα Κοτόπουλου, Παρακαλώ", έγινε αμέσως best-seller και μετά ακολούθησαν αρκετές ενημερωμένες συνέχειες και πολλά άλλα βιβλία. (el)
  • Lillian Eichler Watson (1901/1902-25 de junio de 1979) fue una redactora publicitaria y autora de libros de etiqueta de superventas estadounidense. Su primer Book of Etiquette, publicado en 1921 y para el que creó la campaña publicitaria «De nuevo pide... 'Una ensalada de pollo, por favor'», fue un éxito de ventas inmediato y fue seguido por varios volúmenes actualizados y muchos otros libros. (es)
  • Lillian Eichler Watson (1901/1902 – June 25, 1979) was an American advertising copywriter and author of bestselling books of etiquette. Her first Book of Etiquette, published in 1921 and for which she created the advertising campaign Again She Orders..."A Chicken Salad, Please", was an immediate bestseller and was followed by several updated volumes and numerous other books. Many of Eichler's ad campaigns targeted social anxiety. (en)
rdfs:label
  • Λίλιαν Άιχλερ Γουάτσον (el)
  • Lillian Eichler Watson (es)
  • Lillian Eichler Watson (en)
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  • Lillian Eichler Watson (en)
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