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- Led By Donkeys is a British political campaign group, established in December 2018 as an anti-Brexit group, but which has also criticised other actions of Boris Johnson's government. Since the group's creation its four founders have been calling out what they call "thermonuclear hypocrisy" and used satire targeted at pro-Brexit politicians. Led By Donkeys' main campaign consists of billboards containing past tweets by pro-Brexit politicians, or quotes presented as tweets. These tweets state the politicians' previous political positions, which according to the group have not stood the test of time. The campaign was initially run as a guerilla operation, in which Led By Donkeys posters were plastered over existing adverts. It was then expanded into a crowdfunded campaign that legitimately purchased advertising space on hundreds of billboards across the UK. Later the group staged real-life stunts, including projecting messages on iconic places such as the Houses of Parliament and the White Cliffs of Dover, carving giant messages on beaches and fields, and directing crowds to unfurl huge flags at pro-European Union marches. Videos of these messages were subsequently viewed millions of times on social media. The campaign group won industry awards in 2019 and 2020. The name Led By Donkeys comes from the phrase "Lions led by donkeys", referring to the belief that British soldiers in the First World War were led to their deaths by incompetent and indifferent leaders. (en)
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- Anti-Brexitmedia campaign
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- A billboard shows a paragraph of text by Boris Johnson, presented as a tweet. A woman and a girl, pushing a baby-buggy walk past, looking straight ahead. (en)
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- Anti-Brexit media campaign (en)
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- Led By Donkeys is a British political campaign group, established in December 2018 as an anti-Brexit group, but which has also criticised other actions of Boris Johnson's government. Since the group's creation its four founders have been calling out what they call "thermonuclear hypocrisy" and used satire targeted at pro-Brexit politicians. Led By Donkeys' main campaign consists of billboards containing past tweets by pro-Brexit politicians, or quotes presented as tweets. These tweets state the politicians' previous political positions, which according to the group have not stood the test of time. (en)
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