About: Language expectancy theory

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Language expectancy theory (LET) is a theory of persuasion. The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations. Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message.

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  • Language expectancy theory (LET) is a theory of persuasion. The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations. Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message. (en)
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  • Language expectancy theory (LET) is a theory of persuasion. The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations. Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message. (en)
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  • Language expectancy theory (en)
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