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- Das Limited Capacity Model of Motivated Mediated Message Processing (LC4MP) ist eine wissenschaftliche Theorie von Annie Lang. Es nimmt an, dass Menschen eine limitierte Kapazität für die kognitive Informationsverarbeitung haben, weil sie nur so viel Energie bei der Rezeption einsetzen, wie nötig. Die Grundannahme der Theorie beinhaltet drei kognitive Prozesse: die Encodierung, die Speicherung und den Informationsabruf. Auf diese verteilen sich die mentalen Ressourcen eines Menschen. (de)
- The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing mediated information Like many mass communication theories, LC4MP is an amalgam that finds its origins in psychology. Specifically, this theory has its origins in the Limited Capacity Model for understanding cognitive information processing. The most fundamental assumptions of information processing are the three dimensions of cognitive processing. The three dimensions: 1) encoding, 2) storage, and 3) retrieval. This is how viewers get presented information into their heads. Messages can be processed under controlled conditions or they can be automatically elicited. (en)
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- Das Limited Capacity Model of Motivated Mediated Message Processing (LC4MP) ist eine wissenschaftliche Theorie von Annie Lang. Es nimmt an, dass Menschen eine limitierte Kapazität für die kognitive Informationsverarbeitung haben, weil sie nur so viel Energie bei der Rezeption einsetzen, wie nötig. Die Grundannahme der Theorie beinhaltet drei kognitive Prozesse: die Encodierung, die Speicherung und den Informationsabruf. Auf diese verteilen sich die mentalen Ressourcen eines Menschen. (de)
- The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing mediated information Like many mass communication theories, LC4MP is an amalgam that finds its origins in psychology. Specifically, this theory has its origins in the Limited Capacity Model for understanding cognitive information processing. The most fundamental assumptions of information processing are the three dimensions of cognitive processing. The three dimensions: 1) encoding, 2) storage, and 3) retrieval. This is how viewers get presented information into their heads. Messages can be process (en)
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- Limited Capacity Model of Motivated Mediated Message Processing (de)
- LC4MP (en)
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