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- Jacob Hornik (יעקב הורניק) (born March 7, 1942 in Haifa, Israel) is a professor in marketing and communications, author of many books and researcher papers, and consultant; currently he is the Vice President and Head of the Management School at the w. Galil Academic College. Professor Hornik is the author of many marketing books, and recently published a new edition of the book Marketing Management with Professor Philip Kotler of Kellog University.Nowadays his research focuses on two major research projects. 1. Applying advances Neuro-Imaging techniques to explore individual responses to marketing stimuli. 2. The use of Facet Meta theory in advertising models.He also acts as a member of various Board of Directors and provides consulting services to leading companies and advertising agencies.Professor Hornik is chairman of the Israeli "Superbrands" and "Product of the year" awards (en)
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- 4595 (xsd:nonNegativeInteger)
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- Vice president, Author, Marketing Professor and Consultant (en)
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- Jacob Hornik (יעקב הורניק) (born March 7, 1942 in Haifa, Israel) is a professor in marketing and communications, author of many books and researcher papers, and consultant; currently he is the Vice President and Head of the Management School at the w. Galil Academic College. Professor Hornik is the author of many marketing books, and recently published a new edition of the book Marketing Management with Professor Philip Kotler of Kellog University.Nowadays his research focuses on two major research projects. 1. Applying advances Neuro-Imaging techniques to explore individual responses to marketing stimuli. 2. The use of Facet Meta theory in advertising models.He also acts as a member of various Board of Directors and provides consulting services to leading companies and advertising agencie (en)
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