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Inseparability is used in marketing to describe a key quality of services as distinct from goods. Inseparability is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. Other key characteristics of services include perishability, intangibility and variability (or heterogeneity).

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  • Inseparability is used in marketing to describe a key quality of services as distinct from goods. Inseparability is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. Other key characteristics of services include perishability, intangibility and variability (or heterogeneity). Although the notion of inseparability has become received wisdom in the marketing and services marketing literature over the past few decades, more recent research has challenged inseparability as a distinguishing characteristic of services. For instance, Lovelock and Gummesson (2004, p. 29) conceptually argue that “there is a large group of separable services that do not involve the customer directly, with the result that production and consumption need not be simultaneous.” Examples of such separated services include freight transportation, dry cleaning, and routine maintenance on a wide array of equipment and facilities. Lovelock and Gummesson (2004) conclude that only one category of services — physical acts to customers’ bodies, such as haircut or medical examination — is inseparate. In the other three categories (i.e., physical acts to owned objects, nonphysical acts to customers’ minds, and processing of information), consumption can be separated from production, if so desired and designed into the system. Thus, inseparability is not effective as a distinguishing characteristic of services in general. In the first empirical investigation, Keh and Pang (2010) defined service separation as "customers’ absence from service production, which denotes the spatial separation between service production and consumption." They showed that service separation increases customers’ perceptions of not only access convenience and benefit convenience, but also performance risk and psychological risk. Subsequent research has investigated applications of service separation in a variety of contexts, including smart interactive services, telehealth, and higher (online) education. (en)
  • 不可分割性(英語:Inseparability)或稱不可分離性,是一種用於市场营销,描述與財貨不同的關鍵服務品質。它是一項服務所具有的特性,使服務的供應或生產無法與其消費分離。而服務的其他關鍵特徵包括無形性、易逝性和易變性。 (zh)
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  • 不可分割性(英語:Inseparability)或稱不可分離性,是一種用於市场营销,描述與財貨不同的關鍵服務品質。它是一項服務所具有的特性,使服務的供應或生產無法與其消費分離。而服務的其他關鍵特徵包括無形性、易逝性和易變性。 (zh)
  • Inseparability is used in marketing to describe a key quality of services as distinct from goods. Inseparability is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. Other key characteristics of services include perishability, intangibility and variability (or heterogeneity). (en)
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  • Inseparability (en)
  • 不可分割性 (zh)
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