The IdeaCentre is a line of consumer-oriented desktop computers designed, developed and marketed by Lenovo. The first IdeaCentre desktop, the IdeaCentre K210, was announced by Lenovo on June 30, 2008. While the IdeaCentre line consists entirely of desktops, they share a common design language with the IdeaPad line of laptops and hybrids. One such feature is Veriface facial recognition technology.