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Hooked on Phonics is a commercial brand of educational materials, originally designed for reading education through phonetics. First marketed in 1987, it used systematic phonics and scaffolded stories to teach letter–sound correlations (phonics) as part of children's literacy. The program has since expanded to encompass a wide variety of media, including books, computer games, music, videos, and flash cards in addition to books in its materials, as well as to include other subject areas. The target audience for this brand is primarily individuals and home school parents. The product was advertised extensively on television and radio throughout the 1990s.