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- At the outset of the United States, leg and underarm hair removal was not a common practice for women. In fact, body hair had been viewed as a boon by Caucasian people, and therefore removal was not an imported practice from European settlers into the United States. The removal of armpit and leg hair by American women became a new practice in the early 20th century due to a confluence of multiple factors. One cultural change was the definition of femininity. In the Victorian era, it was based on moral character. This shifted in the early 1920s when the new feminine idea became based on the body. Women revealed more of their bodies in 1920s clothing; and at the same time they began using bras, makeup, and dieting. Author of The Body Project, J. Brumberg, summarizes, "The body itself became the fashion in the 1920s." In this context, hair removal was promoted as a gender norm requirement for women, to be attained through consumption and use of hair removal products. (en)
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- At the outset of the United States, leg and underarm hair removal was not a common practice for women. In fact, body hair had been viewed as a boon by Caucasian people, and therefore removal was not an imported practice from European settlers into the United States. The removal of armpit and leg hair by American women became a new practice in the early 20th century due to a confluence of multiple factors. (en)
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- History of removal of leg and underarm hair in the United States (en)
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