Frost Bros. was a high-fashion retail chain based in San Antonio, Texas. The retailer opened its first store in 1917 at 217 E. Houston Street in Downtown San Antonio. Frost Bros. was known for quality personal service, including name recognition, purchase preferences, and personal shoppers. Their customer service was on the same level as Neiman Marcus, Saks Fifth Avenue, and Nordstrom. Frost Bros. filed for bankruptcy protection in April 1988, and its four remaining stores were liquidated in mid-1989 after the company failed to successfully reorganize.