About: Frequency format hypothesis

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The frequency format hypothesis is the idea that the brain understands and processes information better when presented in frequency formats rather than a numerical or probability format. Thus according to the hypothesis, presenting information as 1 in 5 people rather than 20% leads to better comprehension. The idea was proposed by German scientist Gerd Gigerenzer, after compilation and comparison of data collected between 1976–1997.

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  • The frequency format hypothesis is the idea that the brain understands and processes information better when presented in frequency formats rather than a numerical or probability format. Thus according to the hypothesis, presenting information as 1 in 5 people rather than 20% leads to better comprehension. The idea was proposed by German scientist Gerd Gigerenzer, after compilation and comparison of data collected between 1976–1997. (en)
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  • The frequency format hypothesis is the idea that the brain understands and processes information better when presented in frequency formats rather than a numerical or probability format. Thus according to the hypothesis, presenting information as 1 in 5 people rather than 20% leads to better comprehension. The idea was proposed by German scientist Gerd Gigerenzer, after compilation and comparison of data collected between 1976–1997. (en)
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  • Frequency format hypothesis (en)
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