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- A fake blog (sometimes shortened to flog or referred to as a flack blog) is an electronic communication in the blog format that appears to originate from a credible, non-biased and independent source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint. The purpose of a fake blog is to inspire viral marketing or create an internet meme that generates traffic and interest in a product, much the same as astroturfing (a "fake grassroots" campaign). A fake blog is akin to industry-supported "astroturf" efforts that pose as legitimate grassroots activity. Fake blogs are corrupted forms of public relations, which as a discipline demands transparency and honesty, according to the Public Relations Society of America's code of ethics and the Word of Mouth Marketing Association's code of ethics. Authenticity and transparency are important in social networking and blogging, as these codes of ethics attest. The UK Chartered Institute of Public Relations' social media guidelines cite the Consumer Protection from Unfair Trading Regulations 2008 and state that both astroturfing and fake blogs are not permitted. As social networking tools gain in popularity, corporations and special-interest groups legitimately use their own blogs to promote company agendas without cloaking their identities (one such example is Southwest Airlines Blog, a blog sponsored by Southwest Airlines and written by its employees). One notorious example of identity cloaking, resulting in a fake blog, was exposed when Edelman, an international public relations firm, created a fake blog in 2006 called Walmarting Across America. It was purportedly written by two Wal-Mart "enthusiasts" who decided to journey across the United States in an RV, blogging about the experience as they visited Wal-Marts along the way. While two people actually did travel across the United States in an RV, the publicity stunt was revealed to be paid for by Wal-Mart, a client of Edelman. The act of writing fake blogs, or the commercial, strategy behind it, has been referred to as "flogging", (en)
- 가짜 블로그는 본래의 블로그 웹페이지를 베껴 만드는 것을 일컫는다. 주로 유명하다고 알려진 사람들의 블로그가 의 목표가되며 일어나지도 않은 거짓을 써내어 대상에게 피해를 주는 경우도 있다. 또는 특정한 대상을 비웃거나 풍자하기 위하여 일부러 풍자성 가짜 블로그를 만드는 경우도 있다. 또 다른 경우는 대중 매체를 홍보하기 위하여 그 매체 속의 등장 인물이 마치 진짜로 블로그를 운영하는 듯한 도 만들어지고 있다. (ko)
- Flog – fałszywy blog, który w odróżnieniu od splogów jest pisany przez człowieka. Flogerzy podszywając się pod zwykłych użytkowników internetu są w rzeczywistości opłacani przez sponsorujące ich firmy. Ich wpisy na blogach mają na celu w ukryty dla innych osób rozreklamować produkty bądź usługi danej firmy. Poza tym flogerzy nawiązują bezpośredni kontakt z potencjalnymi klientami danej firmy i wpływają na rzetelność komunikacji z nimi, przedstawiając reklamowaną firmę zawsze w dobrym świetle. (pl)
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| rdfs:comment
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- 가짜 블로그는 본래의 블로그 웹페이지를 베껴 만드는 것을 일컫는다. 주로 유명하다고 알려진 사람들의 블로그가 의 목표가되며 일어나지도 않은 거짓을 써내어 대상에게 피해를 주는 경우도 있다. 또는 특정한 대상을 비웃거나 풍자하기 위하여 일부러 풍자성 가짜 블로그를 만드는 경우도 있다. 또 다른 경우는 대중 매체를 홍보하기 위하여 그 매체 속의 등장 인물이 마치 진짜로 블로그를 운영하는 듯한 도 만들어지고 있다. (ko)
- Flog – fałszywy blog, który w odróżnieniu od splogów jest pisany przez człowieka. Flogerzy podszywając się pod zwykłych użytkowników internetu są w rzeczywistości opłacani przez sponsorujące ich firmy. Ich wpisy na blogach mają na celu w ukryty dla innych osób rozreklamować produkty bądź usługi danej firmy. Poza tym flogerzy nawiązują bezpośredni kontakt z potencjalnymi klientami danej firmy i wpływają na rzetelność komunikacji z nimi, przedstawiając reklamowaną firmę zawsze w dobrym świetle. (pl)
- A fake blog (sometimes shortened to flog or referred to as a flack blog) is an electronic communication in the blog format that appears to originate from a credible, non-biased and independent source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint. The purpose of a fake blog is to inspire viral marketing or create an internet meme that generates traffic and interest in a product, much the same as astroturfing (a "fake grassroots" campaign). (en)
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