| dbo:abstract
|
- نظرية الامتياز هي نظرية عامة للعلاقات العامة "تحدد كيف تجعل العلاقات العامة المنظمات أكثر فاعلية، وكيف يتم تنظيمها وإدارتها عندما تساهم بشكل كبير في الفعالية التنظيمية، والظروف في المنظمات وبيئاتها التي تجعل المنظمات أكثر فعالية، وكيف يمكن تحديد القيمة النقدية للعلاقات العامة. (ar)
- The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. The excellence theory resulted from a study about the best practice in public relations, which was headed by James E. Grunig and funded by the Foundation of the International Association of Business Communicators (IABC) in 1985. Constructed upon a number of middle-range theories, and tested with surveys and interviews of professionals and CEOs in the United States, the United Kingdom, Canada, and South Korea, the Excellence theory provides a “theoretical and empirical benchmark” for public relations units. (en)
|
| dbo:wikiPageID
| |
| dbo:wikiPageLength
|
- 15075 (xsd:nonNegativeInteger)
|
| dbo:wikiPageRevisionID
| |
| dbo:wikiPageWikiLink
| |
| dbp:wikiPageUsesTemplate
| |
| dcterms:subject
| |
| gold:hypernym
| |
| rdf:type
| |
| rdfs:comment
|
- نظرية الامتياز هي نظرية عامة للعلاقات العامة "تحدد كيف تجعل العلاقات العامة المنظمات أكثر فاعلية، وكيف يتم تنظيمها وإدارتها عندما تساهم بشكل كبير في الفعالية التنظيمية، والظروف في المنظمات وبيئاتها التي تجعل المنظمات أكثر فعالية، وكيف يمكن تحديد القيمة النقدية للعلاقات العامة. (ar)
- The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. The excellence theory resulted from a study about the best practice in public relations, which was headed by James E. Grunig and funded by the Foundation of the International Association of Business Communicators (IABC) in 1985. Constructed upon a number of middle-range theories, and tested with surveys and interviews of professionals and CEOs in the United States, the United Kingdom, Canada, and South Korea, (en)
|
| rdfs:label
|
- نظرية الامتياز في العلاقات العامة (ar)
- Excellence theory (en)
|
| owl:sameAs
| |
| prov:wasDerivedFrom
| |
| foaf:isPrimaryTopicOf
| |
| is dbo:wikiPageDisambiguates
of | |
| is dbo:wikiPageWikiLink
of | |
| is foaf:primaryTopic
of | |
