About: European delivery

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European delivery programs are arrangements that continental European automobile manufacturers make with their dealerships throughout the world, to attract consumers who will combine the purchase of a European-made automobile with a trip to Europe. These are typically aimed at the North American market, which constitutes the most profitable market for Audi, Mercedes-Benz, BMW,Volvo and Porsche.

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  • European delivery programs are arrangements that continental European automobile manufacturers make with their dealerships throughout the world, to attract consumers who will combine the purchase of a European-made automobile with a trip to Europe. These are typically aimed at the North American market, which constitutes the most profitable market for Audi, Mercedes-Benz, BMW,Volvo and Porsche. According to an article by Jonathan Spira, who has authored multiple articles on the topic, the programs have their origins going back to American GIs who brought European ("foreign") cars back with them starting in the 1950s. The advent of the jet age in the 1960s, allowing Americans to more easily take European vacations, was a further impetus to such programs. (en)
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  • European delivery programs are arrangements that continental European automobile manufacturers make with their dealerships throughout the world, to attract consumers who will combine the purchase of a European-made automobile with a trip to Europe. These are typically aimed at the North American market, which constitutes the most profitable market for Audi, Mercedes-Benz, BMW,Volvo and Porsche. (en)
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  • European delivery (en)
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