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- Eat This, Not That! (ETNT) is a media franchise owned and operated by co-author David Zinczenko. The original book series was developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding and since 2012, has sold over 8 million copies. The franchise now includes a website, quarterly magazine, videos, e-books and downloadable PDFs. ETNT brands itself as the "No-diet weight loss solution" and makes recommendations about food choices with the aim of improving health. Criteria for unhealthy dishes center on high levels of calories, fat, saturated fat, trans fat, sodium and/or sugar content. The healthier alternatives often include higher levels of fiber and/or protein. An iPhone application, Eat This, Not That! The Game became the number one app in the Healthcare & Fitness category and ranked number 10 across the entire collection of free applications available in the iTunes Store in 2010. A quarterly magazine, Eat This, Not That!, was launched in 2015 and is distributed by Meredith nationwide. (en)
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- David Zinczenko with Matt Goulding (en)
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- Eat This, Not That! (ETNT) is a media franchise owned and operated by co-author David Zinczenko. The original book series was developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding and since 2012, has sold over 8 million copies. The franchise now includes a website, quarterly magazine, videos, e-books and downloadable PDFs. (en)
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