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- Drop is a coalition customer loyalty program, in which users earn points using their linked debit or credit cards. Users choose five rewards partners such as Sephora, Starbucks, Uber, and Whole Foods Market to earn points with. The program started in the Canadian market during August 2015 and expanded into the American market during October 2017, after a six-month private beta. The Drop Rewards program requires that users download a companion app on an iOS or Android device. According to Drop, the service was designed as a way for brands to earn exposure with millennials. As of November 2017, the company had 500,000 users. This number has since risen to 1 million users as of January 2018. (en)
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- 5114 (xsd:nonNegativeInteger)
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- Derrick Fung, Darren Fung, Cameron Dearsley, Akhil Gupta (en)
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- Drop Technologies Inc (en)
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- Drop is a coalition customer loyalty program, in which users earn points using their linked debit or credit cards. Users choose five rewards partners such as Sephora, Starbucks, Uber, and Whole Foods Market to earn points with. The program started in the Canadian market during August 2015 and expanded into the American market during October 2017, after a six-month private beta. The Drop Rewards program requires that users download a companion app on an iOS or Android device. According to Drop, the service was designed as a way for brands to earn exposure with millennials. (en)
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- Drop (loyalty program) (en)
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- Drop Technologies Inc (en)
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