Demand articulation is a concept developed within the scientific field of innovation studies which serves to explain learning processes about needs for new and emerging technologies. Emerging technologies are technologies in their early phase of development, which have not resulted in concrete products yet. Many characteristics of these technologies, such as the technological aspects but also the needs of users concerning the technology, have not been specified yet. Demand articulation can be defined as ‘iterative, inherently creative processes in which stakeholders try to address what they perceive as important characteristics of, and attempt to unravel preferences for an emerging innovation’.
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