About: Commercial location development

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Commercial location development (CLD) is a method used by the public sector to position its territory and create a good frame condition for the development of its economy. After having made a thorough diagnosis of the actual situation the public entities design a Marketing strategy of the location, which includes, as in any marketing mix, the target groups definition (type of enterprises they want to conserve or attract), the offer, the pricing, the promotion and the sale's strategy. The topic includes the recruitment and retention of the appropriate human capital.

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  • Commercial location development (CLD) is a method used by the public sector to position its territory and create a good frame condition for the development of its economy. After having made a thorough diagnosis of the actual situation the public entities design a Marketing strategy of the location, which includes, as in any marketing mix, the target groups definition (type of enterprises they want to conserve or attract), the offer, the pricing, the promotion and the sale's strategy. The topic includes the recruitment and retention of the appropriate human capital. The design of a CLD strategy allows local governments to manage their territorial and economic development accorded to fixed and legitimized goals instead of having to react to single cases and demands in a short time. The concerned territory can be municipal, inter-municipal or larger. The aim of this article is to present the methodology and tools used for designing a Commercial Location Development strategy. (en)
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  • Commercial location development (CLD) is a method used by the public sector to position its territory and create a good frame condition for the development of its economy. After having made a thorough diagnosis of the actual situation the public entities design a Marketing strategy of the location, which includes, as in any marketing mix, the target groups definition (type of enterprises they want to conserve or attract), the offer, the pricing, the promotion and the sale's strategy. The topic includes the recruitment and retention of the appropriate human capital. (en)
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  • Commercial location development (en)
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