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- The Colavita visual dominance effect refers to the phenomenon in which study participants respond more often to the visual component of an audiovisual stimulus, when presented with bimodal stimuli. Research has shown that vision is the most dominant sense for human beings who do not suffer from sensory difficulties (e.g. blindness, cataracts). Theorists have proposed that the Colavita visual dominance effect demonstrates a bias toward visual sensory information, because the presence of auditory stimuli is commonly neglected during audiovisual events. Francis B. Colavita, whom the Colavita visual dominance effect is named, was the first to demonstrate this phenomenon in 1974. Colavita's original experiments found that visual dominance for audiovisual events persists under a number of conditions, which has been further established as a robust effect by other researchers. (en)
- En psychologie, l'effet Colavita se manifeste par le fait que, lorsqu'on doit répondre simultanément à un signal auditif et à un signal visuel, on a tendance à ne répondre qu'au signal visuel. Il s'agit d'une illustration de la dans les processus attentionnels. (fr)
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- En psychologie, l'effet Colavita se manifeste par le fait que, lorsqu'on doit répondre simultanément à un signal auditif et à un signal visuel, on a tendance à ne répondre qu'au signal visuel. Il s'agit d'une illustration de la dans les processus attentionnels. (fr)
- The Colavita visual dominance effect refers to the phenomenon in which study participants respond more often to the visual component of an audiovisual stimulus, when presented with bimodal stimuli. Research has shown that vision is the most dominant sense for human beings who do not suffer from sensory difficulties (e.g. blindness, cataracts). Theorists have proposed that the Colavita visual dominance effect demonstrates a bias toward visual sensory information, because the presence of auditory stimuli is commonly neglected during audiovisual events. (en)
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- Colavita visual dominance effect (en)
- Effet Colavita (fr)
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