About: Business as usual (policy)

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Business as usual was a policy followed by the British government, under Prime Minister H. H. Asquith, during the early years of the First World War. Its fundamental belief was that in order to maintain a stable and functioning country, it was necessary to continue society in the same manner as before the war; in other words, that civilians should think of the war as "business as usual". The underlying assumption was that a morale-eroding change in behaviour equated to a victory for the enemy. The maxim of the British people is 'Business as usual'.

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  • Business as usual was a policy followed by the British government, under Prime Minister H. H. Asquith, during the early years of the First World War. Its fundamental belief was that in order to maintain a stable and functioning country, it was necessary to continue society in the same manner as before the war; in other words, that civilians should think of the war as "business as usual". The underlying assumption was that a morale-eroding change in behaviour equated to a victory for the enemy. The maxim of the British people is 'Business as usual'. Winston Churchill, speaking at Guildhall, 9 November 1914. The term itself is attributed to Winston Churchill, then a prominent "New Liberal". (en)
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  • The maxim of the British people is 'Business as usual'. (en)
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  • Business as usual was a policy followed by the British government, under Prime Minister H. H. Asquith, during the early years of the First World War. Its fundamental belief was that in order to maintain a stable and functioning country, it was necessary to continue society in the same manner as before the war; in other words, that civilians should think of the war as "business as usual". The underlying assumption was that a morale-eroding change in behaviour equated to a victory for the enemy. The maxim of the British people is 'Business as usual'. (en)
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  • Business as usual (policy) (en)
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