About: Bear and the Gang

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Bear and the Gang is an advertising campaign for the Boston Bruins created by Arnold Worldwide and the Boston Bruins as part of the Bruins Digital Entertainment Network ('Bruins DEN'). It consists of several episodes that are approximately 60 seconds each. Each episode is centered on the activities of the Bear character from the Bruins Hockey Rules commercials (not to be confused with the bear 'Blades,' who is the Bruins official mascot), and is in the form of a 1980s television sitcom.

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  • Bear and the Gang is an advertising campaign for the Boston Bruins created by Arnold Worldwide and the Boston Bruins as part of the Bruins Digital Entertainment Network ('Bruins DEN'). It consists of several episodes that are approximately 60 seconds each. Each episode is centered on the activities of the Bear character from the Bruins Hockey Rules commercials (not to be confused with the bear 'Blades,' who is the Bruins official mascot), and is in the form of a 1980s television sitcom. Each Bear and the Gang episode guest-stars other popular Bruins figures besides the Bear, including players, coaches, Jack Edwards, Rene Rancourt, and 'Holly,' the captain of the Bruins Ice Girls. (en)
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  • Bear and the Gang is an advertising campaign for the Boston Bruins created by Arnold Worldwide and the Boston Bruins as part of the Bruins Digital Entertainment Network ('Bruins DEN'). It consists of several episodes that are approximately 60 seconds each. Each episode is centered on the activities of the Bear character from the Bruins Hockey Rules commercials (not to be confused with the bear 'Blades,' who is the Bruins official mascot), and is in the form of a 1980s television sitcom. (en)
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  • Bear and the Gang (en)
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