Avolar (United BizJet Holding, Inc.) was United Airlines' attempt to enter the Fractional Jets market, which had until then been dominated by Netjets. On April 26, 2001, United Airlines said that it was "considering new services to lure high-end travelers out of delayed and crowded airliners and into smaller, more convenient business jets." According to Aviation Week, Avolar was "the first-ever affiliate of a major airline to enter the fractional fray." According to an article in airlineforecasts.com Avolar had a total of 306 aircraft ordered up until February 2002.
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