Allied Master Chemists of Australia Limited (Amcal) is an Australian pharmacy retailer and was founded by Major General C. H. Simpson on 13 July 1937, starting a movement that was to greatly influence pharmacy in Australia. The founding group consisted of 11 pharmacists. The launch of Amcal to consumers was included personal letters to each household, window posters, a giveaway of a tablet of soap and a brochure entitled "Why this is an Amcal Pharmacy".
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