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- Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action. (en)
- Элвин Морей Эикофф (англ. Alvin Maurey Eicoff) (8 июня 1921 года — 2 марта 2002 года) — изобретатель рекламы обратного отклика (DRTV). Инициировал использование в телерекламе бесплатного номера «1-800» и фразы «…или мы вернём вам деньги!». (ru)
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- Alvin Eicoff, Marfree vice president, cropped from a group photo (en)
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- Founder of direct response television advertising (en)
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- Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action. (en)
- Элвин Морей Эикофф (англ. Alvin Maurey Eicoff) (8 июня 1921 года — 2 марта 2002 года) — изобретатель рекламы обратного отклика (DRTV). Инициировал использование в телерекламе бесплатного номера «1-800» и фразы «…или мы вернём вам деньги!». (ru)
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- Alvin Eicoff (en)
- Эйкофф, Элвин Морей (ru)
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