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Ala Story (born 1907, Vienna, Austria-Hungary; d. 1972, Santa Barbara, California), born Emilie Anna Maria Heyszl von Heyszenau, was a gallerist and curator, as well as the director of the in New York and the Santa Barbara Museum of Art (1952–57). She was the daughter of an Austrian colonel and cavalry commandant, W. von Heyszenau, and traced her lineage on her mother's side back to a 12th-century minnesanger, Hoffman van der Aue.