ATT 4 FUN is a shopping mall in Xinyi Planning District, Taipei, Taiwan that opened on August 29, 2011. The name "ATT" stands for "attractive". Using the homonym of "FOR", the letters are changed to the number "4", which represents the four major industries of fashion, cultural creation, entertainment, and food. "FUN" combines fashion shopping with eating, drinking, playing, and fun, bringing all-round joy to a better life.